Why does it matter?
OTAs drive bookings to their own websites, building loyalty to their brand.
SOJERN directs bookings to your website, fostering loyalty to your brand.
The difference is significant!
Read MoreFor the first three months, you pay just 13.5%—significantly lower than the 15–20% typically charged by OTAs
There’s no long-term contract—you have complete flexibility and can cancel anytime, without fees or obligations.
Your guest, your booking, your brand—take full control and build lasting success, without relying on third-party platforms.
Hotels seeking to increase direct bookings—and build brand loyalty—have a powerful ally in Sojern. Unlike OTAs that direct guests to their platforms, Sojern’s approach sends travelers straight to your property’s website. That means the customer relationship starts with you, not a third party.
Powered by rich traveler intent data and AI-driven audiences, Sojern targets high‑value guests at the critical moment they’re ready to book. Their multichannel strategy spans display, social, search, metasearch, email, and video—all synchronized to steer bookings to your site. This isn’t just marketing—it’s conversion.
Sojern’s model is performance‑based: you pay only when they deliver a completed stay. That means budget goes directly toward revenue, not empty clicks. A case in point: MUZE Hotels saw 80 direct reservations—and built lasting customer value—without the typical upfront risk.
The result? Enhanced profitability, deeper guest engagement, and a direct path to loyalty. When travelers land on your website, you own the experience—from the first click through check‑in. With Sojern, hotels capture more than reservations—they capture relationships.